No matter how many talks and presentations I give, I’m always a bit flattered when I submit a presentation and have it accepted. I’m particularly pleased that I have been invited to speak at the first-ever LugRadio Live to be held in the U.S. — which will almost certainly be a shindig of epic proportions.

Also appearing from Novell, Miguel de Icaza and Aaron Bockover. And a slew of other excellent speakers as well. I’d like to see, oh, almost all of those talks. It’s a great lineup.

What will I be talking about? Well, without giving too much away, I’m going to be discussing ways that open source projects, and the contributors of said projects, can look to promote themselves and build community. In short — a sort of a Marketing 101 for Open Source.

The traditional model for marketing and PR doesn’t quite work for open source projects because you’re not selling a product, you don’t have the same sort of resources that marketing and PR teams have (i.e., no budget) and the goals are much different. It should also go without saying that bringing people into an open source community is much different than selling Coca-Cola.

Anyway — all that will be covered in my talk. LugRadio Live is being held April 12 and 13, in San Francisco, CA. The cost to register is a mere $10, so be sure to sign up now while space is available — I hope to see many, many openSUSE community members at LRL.

Also, we’re taking volunteers to help staff the community booth at LRL, so drop me a note if you’re interested in lending a hand.

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